Quit the beige life for Your Brave Life

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Women like us tick different

Feeling hard to love, meditation sucks, no one worries about me because, “I’m the strong low-maintenance one,” and “there must be a big fucking secret to being happy that I’m missing, right? RIGHT?!?” 

Being a High-Functioning-As-Fuck Woman with “no reason to complain” is a special kind of invisible strugglemost people just don’t get.

But I get it. Damn, do I get it 🌚

And when I was scrambling around in the pitch black looking for something (anything!) to turn the light in my life on, escape the beige wastelands, and feel like an actual person with a life that meant something, pastel pink wellness, thumbs-to-third-eye centre, and collecting mental illness diagnoses like badges of honour didn’t feel like freedom to me either.

The good news? You don’t have to lonewolf 🐺 it: I built Brave Thing for Women Like Us.

My ZeroFluff™ programs, retreats, and app help you do three things:

Clear the muck with breathwork

Thaw the shockingly deep lake of love frozen inside you

Build the backbone and self-image to do Brave Things

✸ Have more fucking FUN ✸

Live your Brave Life

✸ Low maintenance isn't a personality

✸ Low maintenance isn't a personality

My Programs

 

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Zero2Brave

5 Brave Things ✸ 5 days ✸ Who would you become?

 

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The Brave One

A ZeroFluff™ breathwork retreat. You’re ready to rip the caution tape off your life and do the Brave Thing: LIVE.

 

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Muck+Gold

My signature 12-week psychedelic breathwork and group coaching program. You’re remembering who the fuck you are and want to build the backbone and self-image to follow through on your Brave Life.

 
Iona Holloway - Keynote Speaker

The #1 Best Seller

Ghost - Why Perfect Women Shrink

In Ghost, Iona explores the devastating consequences of when talent, perfectionism, and overworking collide. She also teaches you how to pick up the pieces and rebuild.”

Jason Feifer, Editor in Chief - Entrepreneur

"Breathwork was better than 20 years of therapy"

"Breathwork was better than 20 years of therapy" ✸

Want the ✸ Brave Thing ✸ juice at your next event?

I can help you attract, retain, and inspire the top women talent you can’t afford to lose

“Iona is our secret weapon, capable of achieving progress that would typically span months.”

Clayton Kim, Chief Technology Officer, Fount

“Iona’s keynote had us laughing, crying, and leaving our annual conference, inspired. Our crowd absolutely loved her. Book this rising star ASAP! Her authenticity is so refreshing.”

— Michael Stone, Vice President, PEF Chattanooga, sponsored by Volkswagen

I was impressed with the amount of love and preparation Iona brought to connecting her story with our event theme.Don’t hesitate to engage Iona. You’ll be so glad you did.

— Sophia Moon, Boston Chapter Host, CreativeMornings

They call me the Gentle Beast

Hi, I’m Iona. I am a keynote speaker and the CEO of Brave Thing. I help women do ✸ Brave Things ✸ and live Brave Lives.

I’m tough as old boots but soft like a marshmallow. This roughly translates as “the kind of woman you want in your corner”

Look. I’m no natural when it comes to this “love yourself” shit.

I grew up in Scotland, stepped on my first scale age 5, started willfully shrinking soon after, was recruited to play field hockey in the US, became an All-American athlete, graduated, then starved, binged, exercised, and ground my twenties away. Tough with No Feelings was my personality.

But at 29, my brother called me up. “Iona, you’re going to be an aunt to a little girl.” I hung up the phone knowing one thing: there was no way I was going to let this little girl know this version of me. I had to do the ✸ Brave Thing ✸

And guess what I discovered slaying the nihilistic depression dragon who scorched hope out the first three decades of my life?

Doing Brave Things will fuck your whole life up in the best way possible, if you let it. 

And doing ✸ Brave Things ✸ is not complicated. My inner minimalist was pleased about that 😏 But you’ve got to choose it.

Also, something weird happens when you crack your icy heart wide open. Fun. That’s what fucking happens. Fun grows like weeds through cracks in the concrete and casts fuzzy, luminous joy across all parts of your life.

My best-selling book, Ghost - Why Perfect Women Shrink, speaking career, multi-6 figure business, and love affair with Me exist because I do a few simple ✸ Brave Things ✸ very fucking well, all the God Damn Time.

Want to know my secret?

✸ This isn't nun school!

✸ This isn't nun school!

Don’t make yourself beg

Something beautiful lives on the other side of brave

✸ Something beautiful lives on the other side of brave

✸ Something beautiful lives on the other side of brave